These colors are typically understood to have opposite meanings. But some color combinations have almost universal connotations, and these are essential in understanding the best colors for graphs. ![]() Every person’s unique mix of emotion, mood, cultural, and societal context influences their associations with different colors. Humans can experience color in vastly different ways. To help you better understand how to choose brand palettes, let’s first discuss the meaning of different colors in different contexts. ![]() Data scientists and analysts don’t often focus on presenting information with brand colors or color strategy.Īnd even if your data team is good at incorporating brand colors, these colors aren’t often chosen with data representation and psychology in mind. It would help if you mapped your brand palette to your data visualization. However, many brands fail to properly use colors in their brand messaging, such as graphs.
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